We experienced #TheRetailRevolution with the Workshop by AFYDAD: “City Fan Engagement” at the Retail & Brand Experience World Congress

On May 28 from 12.00 to 13.00, AFYDAD invited all the actors from the sports sector, retailers, brands, media and businessmen of the sports sector to the workshop they organized and which revolved around the title of “City Fan Engagement” “Within the Retail & Brand Experience World Congress.

We experienced #TheRetailRevolution with the Workshop by AFYDAD: “City Fan Engagement” at the Retail & Brand Experience World Congress

On May 28 from 12.00 to 13.00, AFYDAD invited all the actors from the sports sector, retailers, brands, media and businessmen of the sports sector to the workshop they organized and which revolved around the title of “City Fan Engagement” “Within the Retail & Brand Experience World Congress.

The workshop consisted of a round table moderated by Laura Alsina, expert in communication and public relations of the sports sector, and was attended by Cristian Llorens Codinach, Running Division Director RPM-MKTG, CEO of SIKER.SPORTS and Race Director of Zurich Marató Barcelona / eDreams Mitja Marató Barcelona, Laura Garcia, CEO of Benito Sports, Luis Pruñonosa, Country Manager Iberia- Le Coq Sportif, and Xavier Olivella, Manager of the Barcelona Sports Institute, Barcelona City Council.

All those present contributed their vision and discussed how retail and sports has evolved in the city of Barcelona, new trends and their experience as major brands in the market.

The Retail & Brand Experience World Congress brings together the entire retail ecosystem to create new opportunities and build strong business relationships between brands and people. During the three days in which the fair was held, 27-29 May, you could discover all that Barcelona has to offer, enjoying live music, getting to know other professionals of the sector and discovering the retail sale of the future.